Tsuru (鶴) is a Japanese name. It means crane, and is used as a given name and a surname. In Japan and China, the crane, or tsuru, is a national treasure and is considered the bird of happiness. It is depicted in art, literature, and mythology as a symbol of good luck and longevity because it is said to live 1,000 years. It symbolizes honor, good fortune, loyalty, and longevity.
Our 3 times distilled, charcoal-filtered Vodka using proprietary filtration techniques and pot stills inspired by ancient Japanese distillation methods. Designed to stand out on the shelf — and behind the bar — this spirit doesn't just tell a story, it sells one. Built around community, chosen family, and modern drink culture, it's a brand made to move, not just sit pretty.